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Tuesday, 16 November 2010

Moray MacLennan, Worldwide CEO of M&C Saatchi

Moral MacLennan will address the Oxford Media Society on Monday, 22nd November in Massey Room, Balliol College at 8PM. All welcome, £2/event or free for OMS members (£10/year).


Moray MacLennan is the Worldwide CEO of M&C Saatchi and has described as "the 007 of adland". In his position as Worldwide CEO, he put in place infrastructure linking M&C Saatchi's offices around the globe and is in charge of targeting multinational clients for business.


MacLennan studied law at Christ's College, Cambridge and he joined Saatchi & Saatchi as a graduate trainee in 1983. At 26 he became the firm's youngest board director, being made group account director a year later and, at 32, joint managing director. He left the company in 1995 when the brothers Charles & Maurice quit to launch M&C Saatchi.


At M&C Saatchi, Moray MacLennan was behind the advertising campaign which saw Sainsbury's adopt orange colour and 'Making Life Taste Better' slogan. He also masterminded the Silk Cut cigarettes campaign.


MacLennan was the president of the Institute of Practitioners in Advertising (UK's main body for advertising, media and marketing firms) between 2007 and 2009. He has often stated that the future of British economy depends its creative talent.



Wednesday, 10 November 2010

John Kay reporting masterclass - SUNDAY 8PM

John Kay, The Sun's Chief Reporter, will be giving a masterclass on 'the art of reporting' at 8pm this Sunday. The talk will be accessible and highly entertaining and, as such, is open to all, but it is especially recommended for student journalists, aspiring reporters and RISJ fellows.

Many people regard Kay to be the finest reporter of his generation. He is the only reporter ever to have scooped the British Press Association's illustrious Reporter of the Year award twice. Ina trade notorious for short-term jobs, Kay has been a national reporter since 1970 and The Sun's Chief Reporter since 1990, outlasting every editor and fellow reporter on the paper. He has worked under every editor since the paper launched and has been responsible for many of the biggest scoops of the last 40 years. He is hugely respected by such industry heavyweights as Will Lewis (former Telegraph Editor), Rebekah Brooks (famously feisty News International chief executive), and is on good terms with Rupert Murdoch himself.

Respected media commentator (and former editor of the Mirror) Roy Greenslade said "every trainee reporter should spend a day with Kay", while the Press Gazette said "John Kay proves some journalists are indispensable".

Oxford Media Soc is thrilled to offer you a unique opportunity to get practical reporting tips from the man top British journalists voted one of the top reporters of all time.

Do come along on Sunday night to hear from, and question, a true Fleet Street legend.

Seminar Room, Corpus Christi, 8pm, Sunday
£2 entry or free for members (join at oxfordmediasoc.co.uk)
RSVP on Facebook - http://on.fb.me/dg1V2B

Wednesday, 3 November 2010

SIMON KELNER CANCELLATION

Dear members,

We're very sorry to announce that Simon Kelner has had to postpone his planned talk this Sunday until Hilary, because he still needs to be around to supervise each issue of the new paper, i. Sadly, we have been unable to organise any suitable replacement at such short notice.

Many apologies for this. We hope to see you all at our next event, a week on Sunday (14th Nov), when John Kay, the Sun's chief reporter, will be speaking at 8pm at Corpus Christi. He's the only reporter ever to have scooped reporter of the year twice, and is highly recommended. The Facebook event is here:http://on.fb.me/dg1V2B

All the best,

Marta and Tom

Sunday, 31 October 2010

Simon Kelner - SUNDAY (7th Nov), 8PM

8pm, Massey Room, Balliol College

Newspaper editor of the year, Simon Kelner has been editor of The Independent for ten years, not including two years as the paper's managing director. He has been at the Indy since its very first issue, in 1986, when he was the paper's deputy sport editor.

As editor, he has mastermined the paper's campaigning 'poster' front pages, its innovative 'viewspaper' and its relaunch under new owner Alexander Lebedev, who also owns London's Evening Standard. The Indy was the first UK 'broadsheet' to switch to a tabloid format - a move replicated around the world.

In a coup for the society, his visit is one of his first public talks since he launched i last Tuesday. i, the first quality national newspaper to launch in the UK since The Independent itself in 1986, is priced aggressively at 20p and aimed at the time-poor commuter who wants his or her news without virulently right-wing views and naked women.

Initial feedback on i has been extremely positive, with Kelner saying that sales have vastly outweighed even their most bullish predictions.

The talk will be a great opportunity to quiz Kelner about the new format and how it fits in with the Indy, as well as to hear from one of British journalism's longest-serving and most innovative editors.

Tuesday, 26 October 2010

Max Clifford - WEDNESDAY 8.30PM

Max Clifford will address the Oxford Media Society in Vaults & Garden, University Church at 8.30PM tomorrow (Wednesday 27th). All welcome: £2/event or £10/year. There will be free wine and nibbles, sponsored by WPP.

What do Marlon Brando, Jade Goody, Simon Cowell and The Beatles have in common? They've all been represented by the celebrity publicist Max Clifford. The "king of kiss-and-tell" and PR guru, Max claims to be responsible for 170 national newspaper front pages in the last 18 months and boasts that his company, Max Clifford Associates, has never had to pitch for business since its creation in 1970.

A media phenomenon, Clifford was born in 1943 into a poor family as the youngest of four siblings. Raised in London, he left his local secondary comprehensive at 15. His first job was at a department store in Wimbledon. As he admits, it was totally unsuitable for someone with his temperament and attitude to authority and he was soon sacked. Subsequently, he got a job through his brother's contacts as an editorial assistant at the Eagle comic but when the publication moved premises, Clifford took redundancy and started his journalist training with South London Press.

In 1962 Max left the world of journalism for the glitz of the pop world, joining EMI as a press and publicity man. As the youngest and the only trained journalist in a team of four, he was given the task to promote an unknown Liverpudlian group called The Beatles, including their first tour of the US.

At the age of 27, Max set up his own PR company, which redefined the industry. He fed numerous celebrity stories to journalists (most famously "Freddie Starr Ate My Hamster") and negotiated mountainous fees for "kiss-and-tell" revelations (Rebecca Loos and her affair with David Beckham). Although he is mostly famous for selling stories, he claims that the bulk of his work comes from damage containment.

Whether you love or loath this brand of media manipulation, there is no doubt that Clifford is its founder and chief practitioner. Come and hear him speak tomorrow and quiz him about his astonishing life in the media.