Moral MacLennan will address the Oxford Media Society on Monday, 22nd November in Massey Room, Balliol College at 8PM. All welcome, £2/event or free for OMS members (£10/year).
Moray MacLennan is the Worldwide CEO of M&C Saatchi and has described as "the 007 of adland". In his position as Worldwide CEO, he put in place infrastructure linking M&C Saatchi's offices around the globe and is in charge of targeting multinational clients for business.
MacLennan studied law at Christ's College, Cambridge and he joined Saatchi & Saatchi as a graduate trainee in 1983. At 26 he became the firm's youngest board director, being made group account director a year later and, at 32, joint managing director. He left the company in 1995 when the brothers Charles & Maurice quit to launch M&C Saatchi.
At M&C Saatchi, Moray MacLennan was behind the advertising campaign which saw Sainsbury's adopt orange colour and 'Making Life Taste Better' slogan. He also masterminded the Silk Cut cigarettes campaign.
MacLennan was the president of the Institute of Practitioners in Advertising (UK's main body for advertising, media and marketing firms) between 2007 and 2009. He has often stated that the future of British economy depends its creative talent.
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